For this year's D Magazine's "Best of Big D" Issue, big D's best art Director ToDD Johnson wanteD a 3 scoop ice cream cone with a reD scoop on top.
And what ToDD wants we give!
After shopping arounD for the brightest reD ice cream ever maDe and not finding any, Big D's best fooD stylist Paige Fletcher haD to create her own secret Fletcher formula that I am not alloweD to reveal. She maDe real ice cream. None of that fake baking soDa with crisco combination! That is not the way she rolls. So it melted. A lot. And she haD to reDo the ice cream scoops over and over again till we haD a great series of fotos to present to DemanDing ToDD.
The folks back at D office loveD the shot. It maDe the cover and I will get paiD for taking a picture of an ice cream cone! Life is gooD. No?
Check out the "Best of Big D" here:Best of Big D on-line
Lighting for this shot consisted of a single light source high above the ice cream cone slightly to the left of the camera to create the sense of strong sunlight. The strobe head had two layers of scrim/silk material placed very close to the bare bulb itself, partially cutting back the amount of light that was falling on the ice cream cone yet allowing a higher value of light to spill on the background, hence the lighter shade of pink requested by the art director. A small white card (approx 5" X 7") was placed camera right, slightly behind the cone to add a little fill and catch a few highlights.
My goal was to create strong specular highlights combined with deep shadows that highlight the creaminess and the texture of ice cream. Probably a dozen diferrent ways to achieve that.
The scoops were done and replaced on set over and over again, no less than two dozen times, till we had the desired shape, hight, and melt.